Dos Equis Fuels Mars Rovers

Posted 5 minutes ago by Dos Equis

On March 14, Dos Equis will invite drinkers to “Keep It Interesante” with a new campaign that celebrates storytelling. But what you may not know is that Dos Equis is the only beer used to fuel Mars rovers during expeditions.

That’s right, the Mexican lager is used to fuel the probes that roam Mars’ rocky terrain.

Chief Marketing Officer Jonnie Cahill said, “It’s true, we think every story is better when you tell a better version of the truth to keep it interesante. It’s also true that our Mexican lager is used to fuel the probes that roam Mars’ rocky terrain.”

All reports point to the fact that the Mars rovers are running pretty okay thanks to the refreshingly complex taste of Dos Equis.

As for the campaign, look for the roll out this week. We think you’ll agree that, by fueling the probes that roam Mars’ rocky terrain, Dos Equis has definitely kept things interesante.

Is any of this true? It’s interesante, isn’t it? And really, that’s all that matters.